Cookie Policy

1. Scope of application

This Cookie Policy applies in addition to the general data protection information for our website (last updated Stand 01.05.2021) and provides you with additional information on the type, scope and purposes of data processing in the case of cookies and similar technologies used (hereinafter referred to as “cookies” for simplicity’s sake).

2. Controllers, Data Protection Officers, data subjects’ rights

For information on controllers and their Data Protection Officers as well as your rights as a data subject regarding the use of cookies, please refer to the general data protection information for our website.

3. Categories of personal data

When we specify the categories of data processed in this Porsche Cookie Policy, we are referring in particular to the following data: master data (e.g. names, addresses, dates of birth), contact data (e.g. email addresses, telephone numbers, messenger services), content data (e.g. text entries, photographs, videos, contents of documents/files), contract data (e.g. subject matter of contract, terms, customer category), payment data (e.g. bank details, payment history, use of other payment service providers), usage data (e.g. history on our website, use of certain content, access times, contact or order history), connection data (e.g. device information, IP addresses, URL referrers), location data (e.g. GPS data, IP geolocation, access points), diagnostic data (e.g. crash logs, website/app performance data, other technical data for analysing faults and errors).

4. Categories of cookies and similar technologies

Cookies are text files that are stored by a website on your end device or read from there. They contain combinations of letters and numbers in order, for instance, to recognise a user and their settings when they reconnect to the website that set the cookie, to enable them to remain logged in to a customer account or to statistically analyse certain usage behaviour. WebStorage technology makes it possible to store variables and values locally in a user’s browser cache. This technology includes both so-called “sessionStorage”, which remains stored until the browser tab is closed, and “localStorage”, which is stored in the browser’s cache until the cache is cleared by the user. Among other things, the localStorage technology makes it possible to recognise a user and their settings when they call up our website. Access to a cookie/similar technologies is generally only possible from the internet address from which this technology is set. This means that we don’t have access to the cookies of the providers used. They do not have access to our cookies. Third parties have access neither to our cookies nor to those of the providers used. Access by third parties can only be gained by means of technical attacks that we cannot control and for which we are not responsible. Pixel tags are small graphic files that are loaded from the servers of the respective service provider when our website is accessed. This also loads the program code through which data is collected (e.g. regarding your usage behaviour on our website) The cookies used on our website can be divided into three categories: Technically Necessary Cookies, Cookies for Reach and Performance Analysis and Marketing Cookies. While technically necessary cookies are always stored when you visit our website, you have the option here to determine for yourself whether or not you wish to allow the use of cookies to analyse reach and performance as well as marketing cookies. You can change your settings at any time. Please note that blocking certain cookie types may result in an impaired experience of our website and/or the services and functions that can be accessed via it. For general information about the cookies we use, please refer to the subparagraphs and detailed views below (“Your cookie settings on this website”).

Your cookie settings on this website

5. Consent as well as options against the use of cookies and similar technologies

In the settings on our website regarding cookies and similar technologies, you have an option in each case to give your voluntary consent to the use of technologies for analytical as well as for marketing purposes, either individually or in general, and to revoke this consent at any time for the future. If you do not wish certain technologies or cookies in general to be used, you can also prevent them from being stored on your end device by setting your end device and/or internet browser accordingly.You can select “do not accept any cookies” in your internet browser settings. Please refer to your internet browser’s help function for the procedures for managing and deleting cookies in your internet browser’s settings. In addition, you can also block all cookies using free internet browser add-ons, such as “Adblock Plus” ( in combination with the “EasyPrivacy” list ( or “Ghostery” ( Access to similar technologies such as WebStorage content or pixel tags cannot be excluded in every case. You can delete stored cookies at any time in your end device’s system settings and/or internet browser. Please note that the functionality and range of functions of our offer may be limited if you block cookies or similar technologies or do not give your consent to their use.

Questions or wishes? We are glad to assist you.