70 Years of Sports Cars. The Porsche Principle.

The story of Porsche begins with a vision – and tells how this vision became a reality.

At the end of the 1940s, Ferry Porsche made a decision with far-reaching consequences. In order to turn his long-held
dream into a reality, he launched the project to design a sports car that would reflect his vision.

The first prototype was ready to drive in the early summer of 1948. Followed by the approval for road use in June 1948.
The 356/1 roadster was the first sports car ever to bear the Porsche name, giving rise to the brand.

However, it was already clear by the mid-1950s that only a completely redesigned sports car could ensure the continued
growth of Porsche. A sports car that has been a source of fascination for generations. The 911.

Ferry’s vision and its implementation serve as a microcosm for everything that has set Porsche apart since 1948. It reflects
all the values that have characterised Porsche, its employees and, not least, its sports cars right through to the present day.
This has seen tradition and innovation go hand in hand for 70 years. From day one, we have strived to translate performance
into speed – and success – in the most intelligent way possible. Not through extra horsepower alone, but through more
ideas per horsepower.

After all, a Porsche is more than just a vehicle. It is an expression of freedom and the realisation of a dream. That is why
Porsche continues to maintain its brand experience through Porsche Experience events, for example. The focus is always
on a very special passion: the fascinating appeal of Porsche.

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