Porsche Experience Center

Drift Around the World. Make it Yours.

A Porsche Experience Centre is much more than a vehicle exhibition or a handling track. It is the best way to experience the thrill of Porsche.

Immerse yourself in the Porsche universe with all your senses.

Porsche Experience Centres are places where you can experience the iconic brand in many different ways – with your head, heart and hands on the steering wheel. Porsche Experience Centres combine tradition and innovation, driving pleasure and driving safety, virtual reality and hands-on technology. They are a platform for unforgettable Porsche moments. On the asphalt and beyond.

Enjoy driving pleasure.

The best way to experience a Porsche is from the driver's seat. Test the latest Porsche models in their natural element and get to know the technical features under the expert guidance of instructors. On Porsche's own handling track or on the off-road course, drift circle, dynamic area or in the driving simulator: demanding modules on state-of-the-art areas require all your skills at the wheel. Some Porsche Experience Centres also have an FIA-certified circuit.

Explore the Porsche DNA.

Whether you're a newcomer or a long-time Porsche enthusiast – in a Porsche Experience Centre you can experience the Porsche DNA up close and in many facets. With its architecture and culture of values, each of the current nine locations around the world is a tangible example of how Porsche creates unique brand and product experiences. And: what environment would be more suitable for receiving your new Porsche than a Porsche Experience Centre?

Feel the sense of community.

Only people bring brands to life and fill them with emotions. That is why Porsche Experience Centres offer a sense of belonging far beyond the pure driving experience. Take advantage of the many opportunities and diverse programme and get inspired by discussions with like-minded people from the world of Porsche. Cafés and restaurants, meetings, events and exhibitions, are utilised as meeting places and event locations. Become part of the Porsche Community.

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360 degrees. All year long. Around the world.

Porsche is not just a car. Porsche is a promise of incomparable experiences and lifelong dreams, which can be experienced in a multifaceted way in the Porsche Experience Centres. This is because each location has its own character while also representing the holistic perception of the Porsche brand. Challenging circuits, excellent cuisine, modern event areas, exclusive gala receptions, historic vehicles. Europe, Asia, North America. The first Porsche Experience Centre opened in 2002, since then eight more have been added. And the tenth location has been announced: 2024 in Toronto, Canada. Immerse yourself in your passion. For memories that last.

Porsche Experience Center Hockenheimring

Everything at Porsche is driven by dreams. Dreams that accelerate emotions. Like at the legendary Hockenheimring, where the Porsche Experience Centre has been embedded in the Grand Prix circuit since 2019 and can even be connected to – for even more intense driving pleasure. All of this just 100 kilometres from the Porsche headquarters in Zuffenhausen. Created to make the brand idea tangible. And to offer all Porsche enthusiasts something unique.

Porsche Experience Center Leipzig

The Porsche Experience Centre, which opened in 2002, is already prominent from afar – with its imposing architecture, the so-called diamond. The Leipzig location differs from all other Porsche Experience Centres in that it is directly attached to the production facility. The focus is on new technologies and the topic of electromobility. Special feature: the 3.7-kilometre FIA-certified circuit consists of 11 bends inspired by the most famous circuits in the world.

Porsche Experience Center Franciacorta

Its vineyards have given Franciacorta worldwide fame. Since 2021, the region in northern Italy has had another attraction. Covering 56 hectares in an iconic design, the first Porsche Experience Centre created that was certified as a sustainable event location, relying purely on renewable energies and offering an outdoor area for electric karts. Other highlights: the 2.5-kilometre FIA-approved track and the 1.2-kilometre natural off-road course.

Porsche Experience Center Le Mans

A name that electrifies. At Le Mans, Porsche created its identity, which is inseparably linked to motor racing – because this is where the biggest victories in the 24-hour race are achieved. So there couldn't be a better place for a Porsche Experience Centre in France. It was inaugurated in 2015, and is directly connected to the 24-hour track. This gives guests the fascinating opportunity to experience a Porsche where it feels most comfortable.

Porsche Experience Centre Silverstone

The heart of British motor sports beats in Silverstone. And that of Porsche on the island. Adjacent to the Formula 1 track, the first Porsche Experience Centre of its kind has served as a beacon since 2008. The 6-kilometre FIA-certified test track makes it possible to simulate different surfaces: fancy ice and snow in midsummer? This is not a problem either. Away from the dynamic experiences, a breathtaking panorama awaits you from the roof terrace of the PEC with a view of the Porsche track and the Grand Prix circuit.

Porsche Experience Centre Shanghai

Shanghai is China's leading industrial city and one of the most densely populated metropolises in the world. The ideal place to experience innovation. It is no coincidence that the first Porsche Experience Center on the Asian continent was built right next to the Shanghai International Circuit in 2018. With its functional aesthetics throughout, form merges with function. This also applies to the Porsche track, which is divided into five different driving areas.

Porsche Experience Center Tokyo

The Porsche Experience Centre Tokyo, which opened in 2021, is located in one of the most beautiful areas of Japan – surrounded by an impressive cherry tree landscape, which was carefully included in the planning. The track modules follow the natural topography with differences in altitude for spectacular driving experiences. Under the motto 'Porsche. Dream Together', the Tokyo location also initiates environmental and educational projects for young people.

Porsche Experience Center Los Angeles

The vibrant city of Southern California begs to be seen. Since 2016, Porsche fans have been able to try out nine driving modules to their heart's content – including a replica of the carousel on the Nürburgring Nordschleife and an off-road course with a 40-degree incline. One of the culinary highlights of the Porsche Experience Centre Los Angeles is the 917 restaurant, based on the legendary 917 race car with which Porsche won its first overall victories at the 24 Hours of Le Mans in 1970 and 1971.

Porsche Experience Center Atlanta

The first Porsche Experience Centre in the United States, which opened in 2015, is also the headquarters of Porsche Cars North America. For even more intense driving experiences, the terrain is currently being expanded by six hectares, doubling the length of the track and offering more challenging sections. If you want to take it easy, you can view historic vehicles in the Heritage Gallery or enjoy sophisticated cuisine: from Restaurant 356, you have sweeping views over the track and into the sunset.

Porsche Experience Centre Toronto (from 2024)

Porsche is not just a car manufacturer, it has always been committed to a unique brand and product experience. In 2024, the tenth Porsche Experience Centre will be added in Canada – for the perfect mix of vehicle dynamics, technology and emotion, including a casino, concert hall, luxury hotel and more. In addition, the Toronto location will have a charging infrastructure for electric vehicles and thus expand Porsche's Destination Charging Program.