1. Scope of Application and Settings Options

This Cookie Policy provides information on the use of cookies and similar technologies (collectively referred to as “cookies”) on the Porsche Experience website. This Cookie Policy supplements the privacy policy of the website.

Under “Cookie Settings”, you can configure your preferences individually by voluntarily granting or revoking consent to the use of cookies. Please note that your settings will then apply to all Porsche websites for the German market to ensure convenient use.

2. Controllers and Contact Persons

The following company is responsible for the use of cookies on the websites (referred to as “we” for simplicity).

The “data recipients” listed in the detailed views under “Cookie Settings” are the third-party providers who technically implement data processing via cookies. To the extent that third-party providers are processors or, in individual cases, are jointly responsible with us for data processing, we enter into appropriate agreements with the third-party providers or organize the data processing accordingly. Please note that third-party providers may combine the generated data with other data and may also use it for their own purposes.

For information regarding your rights as a data subject concerning the use of cookies, please refer to the general privacy policies on the websites.

3. How Cookies Work and Data Categories

We use cookies (e.g., WebStorage, pixel tags) on our websites. These enable us to store or access information on your device, for example, to save your settings, recognize you, or analyze your usage behavior.

Cookies can be divided into different categories. While technically necessary cookies are always stored when you visit our websites, for the other categories you have the option to decide for yourself whether or not you wish to allow the use of the category or individual cookies. You can change your settings at any time under “Cookie Settings”. Please note that blocking certain types of cookies may result in functional limitations on our website.

When we refer to data categories in this Cookie Policy, we specifically mean the following data: master data (e.g., names, addresses, dates of birth), contact data (e.g., email addresses, phone numbers, messaging services), content data (e.g., text entries, photographs, videos, contents of documents/files), contract data (e.g., subject matter of the contract, terms, customer category), payment data (e.g., bank details, payment history, use of other payment service providers), usage data (e.g., browsing history on our website, use of specific content, access times, contact or order history), connection data (e.g., device information, IP addresses, URL referrers), location data (e.g., GPS data, IP geolocation, access points), diagnostic data (e.g., crash logs, website/app performance data, other technical data for analyzing malfunctions and errors).

4. Legal Basis

The use of cookies is subject to the provisions of the General Data Protection Regulation (GDPR) and the Telecommunications Digital Services Data Protection Act (TDDDG).

Processing is generally based on your voluntary consent in accordance with Article 6(1)(a) GDPR and Section 25(1) TDDDG, unless expressly stated otherwise in the detailed views in the following section, as is particularly the case with the category “Technically Necessary Cookies”. You may revoke your consent at any time with future effect under “Cookie Settings”.

If data processing takes place outside the EU/EEA, you can find this information in the detailed descriptions in the following section. The transfer is then carried out either on the basis of the EU Commission’s Standard Data Protection Clauses (Article 46(2)(c) GDPR), on the basis of an adequacy decision (Article 45 GDPR) or your explicit consent (Article 49(1)(a) GDPR), unless the transfer is necessary for the performance of a contract or for the implementation of pre-contractual measures (Article 49(1)(b) and (c) GDPR).

5. Detailed View and Settings

Below you can see your current settings regarding the categories of cookies used. In the categories marked with a checkmark, you have given your consent to the use of cookies. By clicking on the “+” symbol, you can view information about each category. You will also receive detailed information about each cookie and can give or revoke your consent on a per-cookie basis.

6. Version

The most recent version of this Cookie Policy applies. Version 2.0 - Effective as of 01.10.2026