Porsche Experience

Mission Unstoppable. Make it Yours.

Drive a Porsche on ice. On the racetrack. On dream routes. To the most beautiful places, Selected hotels, and exclusive restaurants.

A person in a racing suit leans on a Porsche, caressing its roof in a garage. Another with a helmet is by their side, touching the car. Decals are seen on its hood.

A dream. A Porsche. And you.

No matter whether you are working on your motorsport licence at the Hockenheimring, etching your ideal line into the serpentines of southern France, or drifting across the ice track far beyond the Arctic Circle. As varied as the Porsche Experience is, all events have one thing in common: You are sure to have the best seat – the driver’s seat of a Porsche.

A trio of colorful Porsche sports cars lined up closely on the racetrack, facing away with clear skies above.

Great Cars. Endless driving pleasure.

Depending on which Experience you choose, you can bring your own Porsche or use a vehicle provided by the operator. You are always offered a choice of various models. In this way, your Experience can also be a unique test drive in a latest-generation Porsche.

A hilltop village with colorful houses surrounded by greenery under a clear blue sky. A historic building with a tower stands out.

Great Spots. Travelling in Porsche dimensions.

Each Porsche Experience takes you to unique places: Travel to the most exclusive destinations in Europe and around the world with the Travel Experience. Zoom over Germany’s most exciting racetracks with the Track Experience. Or drift across the ice tracks of Lapland, far beyond the Arctic Circle, with the Ice Experience.

Porsche driving on snowy coastal road near water and cliffs at sunset, with clear sky and second car ahead.

Great Experiences. Leaving the everyday behind.

On the serpentine road, on the ice track, or on the start-finish straight. In the most dazzling metropolises, the world’s best hotels, or the most award-winning restaurants. With the your best friends, your most loyal customers, or your dearest colleagues. Your Porsche Experience can include anything. Except boredom.

Routes that will make your Porsche heart race faster.

No matter which Porsche Experience you choose: A breath-taking, unforgettable, unique driving experience is guaranteed. And has been for 40 years.

The range of Porsche Experiences.

A Porsche race car zooms on Spa-Francorchamps track, red tire barriers blur with grandstands, under cloudy skies.

Track Experience: Your sound on the track.

In the Porsche Track Experience, you grow from a driver into a pilot. In consecutive units on racetracks in Germany and Europe, you will continue to perfect your skills and driving safety. From the basics of vehicle control to the final GT 4 Master Training and an application for a motorsport licence, everything is possible.

About Track Experience

Person outdoors in snow, wearing cap and jacket, smiling with car door open. Snowy trees and cars in background.

Ice Experience: Power the powder.

The Porsche Ice Experience takes you on a magical journey 170 km beyond the Arctic Circle. On specially prepared tracks in the eternal ice of Lapland, you will experience Porsche driving under extreme conditions and learn how to control your vehicle on snow and ice in consecutive training sessions.

About Ice Experience

A red Porsche sports car is parked in front of a historic hotel on a rainy mountain road, with three other cars and misty mountains.

Travel Experience: Cockpit with a view.

There is no more exciting introduction to the world of Porsche than the Travel Experience. Fascinating journeys take you across the dream routes of Europe and beyond. Leave everyday life behind and experience the incomparable feeling of driving a Porsche, combined with stays in top international hotels and stops at the world’s best restaurants.

About Travel Experience

A Porsche Experience for all the senses. More adrenaline on the road, or more culture and culinary delights off it?

Three people dining outdoors under a large umbrella, toasting with wine glasses at a table filled with dishes, surrounded by lush greenery.

Fun activities are part of the package.

Porsche is more than just driving. Porsche is a lifestyle. That is why the non-driving activities of your Experience are just as exciting as the driving itself: Look forward to city trips, sightseeing, and unforgettable stays in the most exclusive hotels and restaurants. And combine your Experience with additional options according to your personal preferences.

A Porsche race car with red rims parked in a motorsport setting with spare tires stacked nearby.

As much Porsche as you like.

Track, Travel, Ice: The cars available to you are as varied as our Porsche Experiences. You can choose from different options in almost every programme. Additionally, upgrades to Turbo models are available at some events – if you are looking for the ultimate Porsche sensation.

Discover more

The Individual Experience. Realise your wildest dreams and create a tailor-made group experience Together with the Porsche Experience team.

A green Porsche leads another car on a winding mountain road under blue sky, lined by trees and barriers.

The superlative experience: your individual experience.

Do you want an experience that is as unique as your group? On request, the Porsche Experience team can craft your Experience around your ideas and dreams: from route planning and duration to the selection of car models. From designing the driving programmes and selecting instructors to scheduling additional activities, fine-tuning the choice of hotels and restaurants, and arranging adventures off the racetracks, ice tracks, or Alpine passes. Discover the variety of our programmes and create a group experience that bears your signature.

Individual Experience